Digital products

From a street name to a printed, posted and tracked letter, in one campaign.

Short
summary

Industry: Direct mail
Model: Multi-tenant SaaS
Platforms: Responsive web app
Users: Customer companies and platform admins

Sending a thousand letters to the right doors is harder: addresses come from several sources, and every recipient has to be printed, paid for and followed. This platform keeps that whole chain inside one campaign.

The challenge

A letter platform has to fix the price before it charges and keep following each letter after it leaves the printer.

The hard part is the address. A Belgian address is a street, a number and often a box, so an apartment block is many recipients rather than one.

The solution

A campaign gets its recipients from a street search or an import. Addresses are validated, deduplicated and sorted before they are added, and box numbers stay separate. A template fills each letter, the price is fixed in a snapshot, and once payment or an invoice is in place the letters are created.

01Find addresses on a map

Click a point, set a radius and see every address inside it.

Map with a radius around a point, address dots inside it and a recipients list

Search modes

4 modes

area, street, neighbours and a drawn zone

Whichever mode finds them, results are validated and added to the campaign in one step.

Address search with results showing street, number, box, postal code and source

02Clean, separate addresses

Every address on a street, sorted by number, with apartments kept as their own recipients.

Address sources

3 sources

a national dataset, a fallback and address proofing

Each row shows which of the three sources it came from.

03Letter templates

Write the letter once, map the variables, and preview it for a real recipient before anything is printed.

Template editor with variables, print options and an A4 preview with a QR code

Letter variables

7 fields

name, street, number, box, postal code, city and greeting

The template maps each field to the letter, so one design produces a personal A4 for every recipient, with tenant branding and a dynamic QR code when it is switched on.

Pricing snapshot with pay-as-you-go and invoice billing options

04Pricing and billing

See exactly what the campaign costs, then pay by card or have it invoiced, without the price changing underneath.

Billing models

2 models

pay as you go, or invoiced

A pay-as-you-go tenant pays first, and an invoiced tenant has usage recorded for the administration.

05QR tracking

Follow a single letter from its QR code back to its campaign.

Token details with attribution chain, scan events and scans by day

Tracked letters

1 token

per letter, tied to its campaign and recipient

Each letter carries its own QR token. Scans are counted against the letter, the recipient and the campaign, with the time and device of every scan.

06Tenant administration

Tenants, payment modes and usage, managed from one place.

Tenant page with payment mode, block switch, users and campaigns

Tenant control

1 switch

blocks sending but not sign-in

Each tenant owns its users, campaigns, templates and billing, and an admin sets its payment mode.

Campaign delivery status with queued, in transit, posted, delivered and failed counts and QR scans

Tracking

Every letter has a status

After payment the letters are created in the background and sent to the print service. Its updates come back as delivery states on each letter and on the campaign, alongside how many QR codes on the letters were scanned.